Why participate in Scandinavian exhibitions?
The Baltic sea region/northern Europe is an example of a dynamic regional entity. A key overall strength of the Scandinavian region is its highly educated population, including a large number of researchers.
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Elmia Wood in Sweden, the world's largest wood fair.
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Some reasons for considering Scandianavian trade fairs:
> English speaking population.
> Test markets. Products can be tested where there are already demanding cutomers and high levels of technical development.
> Hub for service centres. Qualified staff and competitive real estate and salary costs.
"Sweden is a great testbed for Microsoft products. A small homogeneous group of demanding consumer and industry markets... If you can make it here, you can make it anywhere."
Peter Kopelman, General Manager, Microsoft.
(Invest in Sweden Agency, Report 2006/07)
Learn more about investing in the Scandinavian countries:
Invest in Sweden,
www.isa.se
Invest in Denmark,
www.investindk.com
Invest in Finland,
www.investinfinland.fi