The Scandinavian Fair Control (SFC)
Background and purpose
The Scandinavian Fair Control (SFC) was organised in 1992 by members of the Scandinavian Trade Fair Council (today Fairlink). During the years, many more trade fair organisers from Norway, Sweden and Denmark have joined the SFC. The purpose of SFC is to develop both a national and internationally correct statistical foundation - derived from verified and comparable numbers reflecting visitor, surface and exhibitor counts, as well as an individual procurement of the same - on which trade fairs sponsors, exhibitors, visitors and the general public can base their decisions.
Why exhibit at verified trade fairs?
To get the most out of a trade fair, one must select the proper trade fair for his/her exhibitions. A quantitative control of the number of visitors and exhibitors makes up the foundation of all the trade fair information. Given the statistics calculated from visitor studies made by the trade fair sponsors, an exhibitor can calculate which proportion f the visitors at a given trade fair belongs to his/her target group. Exhibiting at a verified trade fair gives added security and a correct and comparable foundation from which to base decisions.
Organisation
The basis of this labour is a group of regulations issued by SFC "Provisions Regulating Trade Fair Control". This group of regulations is intended to spellout the guidelines for accounting, audits and the publication of statistics pertinent to trade fair. The Scandinavian Fair Control (SFC) is an auxiliary organisation of Fairlink. Representatives of the international accounting firm KPMG keep the SFC’s administration and accounting.
Publications
The verified visitor, exhibitor and surface counts are published each year in SFC Report. The information in SFC Report is given in four languages: English, Norwegian, Swedish and Danish. You can find the SFC counts in connection to the information on each trade fair in the list of fairs at fairlink.se. You can also download the latest SFC Reports below: