ROI Study:
EFFECTS OF PARTICIPATING IN A TRADE FAIR 2000-2001
The objectives of the survey were:
1) To evaluate the size of a trade-fair budget and how related costs are spread when participating in a trade fair.
2) To obtain a picture of the impact on exhibitors as a result of participating in a trade fair regarding the number of contacts and the number and size of orders that they lead to.
Free download of the survey »